Sarah Mattson | Graphic Designer
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NENA Brand Identity

The Nokomis East Neighborhood Assosiation (NENA) is a non-profit organization that serves and supports many residents and business owners in the South-East corner of Minneapolis. The were in need of a new brand identity, and I chose to redesign their brand for my Identity and Symbols course. After writing up a design brief, researching other neighborhood logos, creating a mood board and producing 100 sketches, I went on to refine the brand and create other materials such as a communication system, website, and an app icon. Below is a concise preview of my design process.